Crozier Consulting

The rise of e-commerce has been phenomenal, but is your marketing strategy keeping pace?

In our latest blog post, our founder Guy Crozier-Vernon explores the critical role of a combined e-commerce and marketing approach in achieving sustainable growth! This piece dives into a real-world case study where a brand invested heavily in e-commerce, only to see revenue decline. The culprit? A neglected paid media strategy.

“While the initial lockdown frenzy may have eased, the e-commerce momentum shows no signs of waning. It now accounts for a substantial 31% of all UK retail sales, marking a 39% increase from pre-pandemic levels (Office for National Statistics, 2023). Experts predict this upward trajectory to continue, with e-commerce projected to capture 35-40% of the market by 2030 (eMarketer, 2023). This digital transformation presents a complex challenge and an unparalleled opportunity for brands…”

In this piece, as featured in PerformanceIn Guy explores what the data landscape may look like in 10 years time…and why the Value exchange brands create with customers, to share and use their data is as important to think about now, as it will be in the future.

”Exciting times lie ahead for our industry, filled with opportunities and potential risks. Brands are moving closer to the edge of a precipice as they look to understand whether they can meet the expectations of the increasingly data-savvy consumer. Getting it wrong means they risk losing the opportunity to build longer-lasting relationships with their customers. However, those that get it right, that create a modern-day value exchange, one that adapts to the ever-changing needs of today’s consumer and offers benefits over time, will flourish. Which path will you and your brand choose?”